The Cutaway is led by our founder and Creative Director Beck Storer, an award-winning design studio that creates visual stories in the environment.
We are curious.
We are a community of designers, researchers, artists and coders
who are curious about the way we communicate in our world and the role public art plays in storytelling.
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THE CUTAWAY
Extraordinary Experiences
Awakening from Covid restrictions in 2022 there was a renewed energy at Arts Mildura - Northern Victoria's leading art's organisation, with a bold vision of connecting to it's community through a series of festivals.
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The brand created for SemiArid is deeply inspired by the land of the Mallee —it's rich red ochre hues, it's raw beauty, and the resilience of the environment and it's people. The festival thrives in a rugged, sun-scorched landscape, and the brand reflects this balance of toughness and creativity through a dynamic visual language of bold colour and typography
Client - Arts Mildura
Project - Brand + Digital Strategy
Location - Mallee Region Victoria - Australia
Photography - Aaron Hawkins
Presented by Arts Mildura, SemiArid is a series of festivals aimed at activating the Mallee Region as a destination of discovery for visitors and the community.
Rather than a traditional festival model which focuses attentions into one location/town, SemiArid shares the program across points of interest in the region encouraging audiences to explore the mallee and discover small towns and areas of natural beauty across outback Victoria.
As part of SemiArid Tom Barton perfomed alongside pianist Nathan Liow and guitarist Diego Villalta, in a powerful performance improvised in response to the landscapes of Mildura and the strange wonder of the world around us.
Tom Barton effortlessly traverses the lines between electronic and acoustic, and with a voice compared to both Jeff Buckley and Björk, Tom wields sounds like stepping stones to another world.
