The Cutaway is led by our founder and Creative Director Beck Storer, an award-winning design studio that creates visual stories in the environment.
We are curious.
We are a community of designers, researchers, artists and coders
who are curious about the way we communicate in our world and the role public art plays in storytelling.
THE CUTAWAY
The Reflection Room
The Reflection Room creates an opportunity for the public to immerse themselves in the Chinese New Year sentiments of Longevity, Prosperity and Happiness.
It is a spatial experience that is crafted completely from red mirrors to create an infinite space. Inside, typography plays the role of connecting the audience to each of the Chinese New Year’s main values and prompts people to reflect on the year that has been and the year ahead.
Client - Emporium, Chinese New Year 2017
Location - Emporium Melbourne, Australia
Silver - 2018 A'Design International Awards